Aaron Ward

Why Email Marketing Is So Important Cover

4 Reasons Why Email Marketing Is So Important For Bloggers

Why Email Marketing Is So Important Banner

You may be asking why email marketing is so important.

And I get it...

Email marketing can be a scary area when you're new to the topic.

But I’ll tell you:

It’s actually very easy once you dip your toe into the water and get your first subscriber—and even first automated email sent out.

Now, today if you’re on the fence of whether you should or shouldn’t start email marketing for your blog, I’m going to point out the main reasons why you should INSTANTLY start collecting emails from your blog visitors (who I’ll refer to as your audience).


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Why Email Marketing Is So Important - Pinterest Pin



You build trust with your audience

People don’t like you.

And they sure as hell don’t trust you.

After all, you’re just pixels on their screen right now.

Just kidding! People WILL like you:

The best thing about email marketing and building an email list is that you start building trust with your audience.

This is because for someone to join your email list, you will give them a freebie, also known as a lead magnet in exchange for their email address. A lead magnet is a free digital download such as a PDF checklist or eBook.

Here's a lead magnet I use:

Click here to Get Free Training and grow a $5,000 per month blog


Then after they’ve joined your email list, you can send them more free information, links to your best blog posts, and even more free downloads.

This builds up a ton of trust with you and the person receiving the emails—because it shows you understand your focus topic and can help the user solve problems they have on the subject.

It’s just natural psychology yo:

People naturally build relationships when they receive value from the other person. Think to a time you offered someone help for free out of nowhere. Were they surprised and thankful? Did that relationship grow stronger? Most likely.

In short, email marketing = give out free value to build trust.

As your email list builds, you will be gaining more trust with more people which means…



Easy to sell and promote products

If you want to make money blogging:

Why Email Marketing Is So Important - Make money blogging

You, without doubt, need an email list—there’s no arguing against it. I’m looking at you, John!

This is because it lets you build trust with your audience like we just discussed. These people on your email list are going to be the most interested in the subject you talk about. And therefore, they will be the best people to promote your product to. :)

Therefore, when you create a product such as an online course (Reasons to create an online course), you will be able to easily send out emails to people who would be interested in your product and get sales.

In reason 4 we get nerdy and check out some statistics on how email marketing makes the most money/sales vs social media.

It get’s even better too:

Because once you set it up once...



It automatically runs on autopilot

If you use ConvertKit like myself and many other top bloggers.

You write out emails once and then they will send automatically to each new subscriber.

You can also set up things such as:

  1. What days to email people
  2. How many hours/days to send the next email
  3. What time of day to email a subscriber


This makes it very easy to build an evergreen sales funnel.

This is a standard funnel most businesses use and it works just like this:

  1. Person exchanges their email with you in return for a lead magnet
  2. Person gets added to your email sequence
  3. A sequence automatically emails them free information to build trust which you pre-write out once
  4. Then the sequence emails them an offer on your core product (example: online course) which you also pre-write out once


This makes it very easy to build your audience, and sell on auto-pilot.



Email outperforms all social media

Everyone can argue that:

“I don’t need to waste time and money on email marketing because I have 30,000+ Instagram/FaceBook/Twitter followers…I can just sell to them”.

While yes, you can sell to and update your audience on social media (which I recommend you still do)…

It is the LOWEST converting platform. This means you get the least clicks on links and product sales when using Twitter, Facebook, Instagram and YouTube.

Check out these statistics taken from a study ConvertKit did:

“What percentage of the people who come to the sales page actually purchase?” - ConvertKit

  • YouTube: 2.2%
  • Twitter: 5.4%
  • Facebook: 6.3%
  • Email: 9.4%


Email is the clear winner here.

Check this out too:

This is how many people click through and PURCHASE a product after sending an email to 1000 people vs tweeting out to 1000 twitter followers:

  • 1,000 Twitter followers -> 31 clicks -> 1.7 sales
  • 1,000 email subscribers -> 290 clicks -> 27 sales


Let’s say the product costs $197—a standard online course price.

  • Twitter = $334.90 (1.7 sales  x $197)
  • Email = $5319.00 (27 sales x $197)


As you can see, email is profitable by $4984.10.

The numbers I think speak enough reasoning as to why you should be building an email list—EVEN IF YOU DON’T have a product yet to sell you should still build your list to sell to one day.


Here’s how you can start your email list...

So there it is:

The main reasons why you SHOULD start an email list, like, RIGHT NOW!

I recommend you use ConvertKit as your email marketing service.

Even if you don’t have a product to sell, it's a very good idea to start collecting emails of potential customers visiting your blog as eventually when you do have a product to sell, you may have over 1000 email subscribers which could be $5000+ worth of sales!

If you want to learn about growing an email list, creating an irresistible lead magnet and gaining traffic to your blog so you list grows rapidly…

Check out my free blog training here:

Click here to Get Free Training and grow a $5,000 per month blog


Got any other reasons others should know why email marketing is so important? Leave a comment below!

Don't forget to Pin and share this post with your other bloggin' friends :)


Bucket Brigades - A Secret Copywriters Tool & A List of Them To Use

Bucket Brigades Tutorial

Bucket Brigades are a great way to...

Increase page view time (helping your blog posts rank in Google search results).


Keep people easily reading through your content—building trust and your relationship with the reader.

So let's get into it.


What are bucket brigades?

I've actually used them in this blog post already.

And guess what:

I just used one right then. Literally, the sentence above this one is a bucket brigade. Nothing fancy, nothing special. But a powerful little copywriting tool you should add to your box.

Here's me using one in another blog post:

Bucket Brigades Example

Bucket brigades are small one-liners, that are essentially like a cliff-hanger. I even made mine bold in that blog post to make it pop and pick up the attention of any bored, or skim readers.

The idea of using them is that it makes the user want to keep reading.

And it gets better:

Because I made a huge list of them which you can take and use in your own blog posts.


Here's a list of kick-ass bucket brigades

Get copy and pastin'.


Want to know the best part?

But here’s the kicker:

It gets better/worse:

This is crazy:

You might be wondering:

You could be saying:

If you think about this:

You should always:

What’s the bottom line?


Here’s the deal:


When you do this:

Guess what:

If you do this:

Wait, you must:

Now get this:

Here's where it gets good:

Learn from this:

Let's break it down:

How about this:

Great things will happen if:

Don't miss out:

This only works if:

When this happens:


Of course, you can always make up your own.

The goal is to keep users reading through your blog post, and therefore building your relationship and trust as you help them out with a problem to talk about a case study.


Where should you put bucket brigades?

When you feel like your reader may start getting bored...

Throw in a sprinkle of bucket brigades.

Use them to increase the pace of your content, after all, writing is all about telling a story.

Increase the speed, slow it down, then increase it again.




Enjoy your new copywriter tool!


Click here to Get Free Training and grow a $5,000 per month blog


Easiest Way To Start a Blog Cover

The Easiest Way To Start A Blog in 7 Steps—Which Makes You Money

Easiest Way To Start a Blog Banner

If you’re looking at building a blog:

Then this guide is for you.

It’s going to take you through, step-by-step on the easiest way to start a blog from scratch…


Which will be set up for you to make money from.

And guess what? It requires no crazy technical knowledge.

You in?

Great. Let’s get started.


1 - Purchase a domain & hosting

First thing:

You need a domain, this will be the web address that people can type into their browser to find your blog.

For example, mine is aaronward.com

Preferably, you want to get a domain with your full name, this way it’s easy to build up your blog’s brand around your personal name and image.

Or instead:

You can register a domain name like surfingbananas.com.

Secondly, you need website hosting.

Web hosting is run by a business which provides the technologies and services needed for your blog (website) to be viewed in on the internet.


You can get a domain name and blog hosting at the same time. Visit:

Siteground.com - Domain Registration & WordPress Hosting


Just to mention, we will be creating a blog on the WordPress platform. WordPress lets you easily manage your website, create blog posts, style the look and keep it secure--without any coding experience!

Pick the StartUp hosting option as shown here:

Easiest Way To Start A Blog - Siteground Hosting Options


Type out your domain name you want to claim and register.

Easiest Way To Start A Blog - Siteground Chosing a Domain

Click on the Proceed button, and then fill out your personal information, email, address, and payment option.

Finally, before you finish the payment, I recommend you turn off SG Site Scanner (there are free WordPress plugins that do the same - WordFence). But if you have the extra cash, go ahead and keep it on.

Click on the PAY NOW button.

Easiest Way To Start A Blog - Siteground payment options

Next, you should be automatically logged in to your Siteground account.

If not, log in.

A wizard should appear. No, not the one with a long white beard.

This one:

Easiest Way To Start A Blog - Siteground Install WordPress

Select the option: ‘Start a new website at yourdomain.com’.

This will take you through the setup process of installing WordPress on your domain.

Easy right?

Just make sure to select the WordPress option in the ‘Do you know which software you are going to use?’ window:

Easiest Way To Start A Blog - Siteground WordPress Selection

And congrats!

You just started your blog, which is now live on the interwebs.


2- Pick a profitable niche

Before you get ahead of yourself:

It’s time to pick a profitable niche to write blog posts about.

Here’s the secret to picking a profitable niche to blog about:

  1. Be interested in the niche
  2. You have to be fairly knowledgeable in the niche
  3. The Goal is to HELP people

So what does this mean?

Let’s break them down:


Be interested in the niche

What are you passionate about? There are probably a few things that pop to mind. Heck, even if you just find them fun that works. You don’t have to be crazy for the niche, but at least have interest and care for it.


Be fairly knowledgeable

You need to know what you’re going to talk about. Otherwise, you won’t be able to talk about anything at all. You don’t need a PhD in the niche, but at least be familiar with it. I always say if you’re past the beginner stage, you're golden.


The goal is to HELP people

The secret sauce to creating a successful blog is by writing blog posts which help people. This comes in forms of tutorials, guides, case studies, lists, recipes, and tips.


Now that is out the way…

What are some profitable niches?

Here’s a list of them:

  • Making money online - blogging, social media, affiliate marketing
  • Health and fitness (food, workouts, mindset)
  • Beauty and fashion (makeup, clothing, hair)
  • Lifestyle (gardening, survival, home decor, travel
  • Personal development (meditation, motivation, organization, dating)



You can blog about anything as long as an audience (not just you and you’re goldfish) exists and is also interested in the niche.

Just keep in mind, if you can help others in the niche, then you will be able to monetize your blog.

The end goal is to create online courses, which you will sell to your audience. Therefore, keep that in mind when picking your niche.

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3 - Get a theme


You have picked a niche, and created a live WordPress site with your own domain.

You are halfway there:

Because it’s time to get a theme for your WordPress website.

A theme defines the style of your website.

Just like my site here:

Easiest Way To Start A Blog - Aaronward.com themeYou may have heard of the term ‘website skin’. It’s the same thing.


To get a premium, high quality, and modern theme:

Visit ThemeForest - WordPress Themes


You want to buy a theme because:

  1. It makes you appear professional (people will stick around and read your blog posts)
  2. They are designed by legit web developers/coders
  3. And to be honest, why wouldn’t you - they look awesome


Take a look around, most of the best themes are around $50-$60 USD.

Make sure to sort the themes by best sellers so you only get the best.

I use Uncode as my blog’s theme. I added an arrow pointing to it.

Easiest Way To Start A Blog - ThemeForest WordPress Themes


Spend some time checking out the live previews and information on the theme.

If it feels right, and you see the theme working with the style of your blog...

Purchase it :)

Easiest Way To Start A Blog - ThemeForest WordPress Theme Purchase

After you create an account and buy the theme you want to Install it on your Wordpress blog.

Here’s how you can easily do it:

Go to your Account > Downloads on Themeforest.

Easiest Way To Start A Blog - ThemeForest Account Downloads


Click on the Download button for your theme, and select the option ‘Installable WordPress file only’:

Easiest Way To Start A Blog - ThemeForest Download Theme

Save the file somewhere you’ll remember—the desktop is a good place.

It’s time to access your WordPress website for the first time!


To login to your website you need to visit your domain with /wp-admin at the end. It will look like this:


Next, enter your username and password into the login box.

Easiest Way To Start A Blog - WordPress Login Screen


If you don’t know what your login information is, contact Siteground’s amazing support team via Live chat and let them know you need your WordPress Login information.

Click on the left sidebar Appearance > Themes

Easiest Way To Start A Blog - WordPress Themes Window


Click on the Add New Button.

Easiest Way To Start A Blog - WordPress Themes Add New


Finally, click the Upload New button > Select the file you downloaded from ThemeForest.

It will install and give you the option to activate the theme > Press Yes/Activate.

Easiest Way To Start A Blog - WordPress Themes Upload New


Or alternatively, watch my video tutorial on installing a theme:



Nice one blogger friend, you just installed a theme on your blog!

I recommend you read and watch tutorials which comes with virtually every theme, to get comfortable with styling your website.

Which leads you on to...


4 - Source visuals

I know your fingers are itching to start typing out blog posts.


It’s important to start sourcing your visuals and branding yourself.

Otherwise, you’ll just look sloppy and people will treat you like a joke.

No Bueno.


So instead, figure out these three things:

  1. Your logo
  2. 3-5 Colors you will use
  3. Stock images/illustrations/photos for blog posts


Here are some resources to get this done:

  1. Canva - For creating a simple logo
  2. Canva Colors - To create a color palette to use
  3. Unsplash - For free stock images you can use in blog posts

Check out this quick logo I created in Canva:

Specs - Add Heading, Change font to Open Sans regular and make last name bold, change colors, then download.

Easiest Way To Start A Blog - Canva Logo

If you get these out the way:

Your blog will look fresh, clean, modern and seriously epic.

In fact, blogs which use images get 53% more visitors.

And blogs which have modern branding grow 20x quicker then blogs which don’t.

So get busy!


5- Write out a backlog of posts

You’re getting close to starting your blog.

The final piece of the puzzle is…

Can you guess it:

Writing out a backlog of posts.

This is a missed step for most beginner bloggers. You need to go and write 5-10 blog posts and then publish them to your blog.

Don’t just start with one and tell people about it.

They won’t stick around. And probably won’t come back either.

Instead, head on over to Google Docs, and write out a few blog posts (1000-2000 words). That FOCUS on HELPING your readers in your niche.

Think once again about writing:

  1. Tutorials
  2. Guides
  3. Case Studies
  4. Tips
  5. Tactics/Strategies
  6. Recipes


Then upload them to your blog.

Share this tip with your bloggin' friends!Click To Tweet


6 - Use SEO/Pinterest to get visitors

Now that you have uploaded your blog posts.

It’s time to get eyes on the prize:

To do this for free, you will be using SEO tactics and Pinterest. Both drive organic and free targeted traffic.


Blog SEO

It stands for Search Engine Optimization. It essentially is tactics you use to help rank your blog posts in Googles search results for a specific keyword.

A keyword is a search term user types into google and searches for.

For example, a keyword would be: Instagram marketing tips


Easiest Way To Start A Blog - Google Instagram Marketing Tips Search

Other keywords are auto-filled too which you can use.

You want to download Yoast SEO Wordpress Plugin to help you SEO proof your blog posts.

It’s going to guide you step-by-step through ensuring your blog posts have the best SEO practices on them.

You can download Yoast SEO Plugin here


Here’s what it looks like and how it tells you EXACTLY what to do:

Easiest Way To Start A Blog - Yoast SEO



You also want to be creating tall pins for each blog post you make, and uploading them to a Pinterest board dedicated to your blog only.

This is what a tall pin looks like:

Easiest Way To Start A Blog - Pinterest Tall Pin

Some key tips when uploading a pin:

  1. Include niche keywords in the pin description. For example Blog Tips | Blogging Tips | Blog Tutorial | Blog Plugins | Blogging Plugins
  2. Make sure to link to the actual blog post, so people can visit it
  3. Enable Rich Pins. More information found here
  4. Got any free downloadable resources? Include them in your Pin graphic/image
Share this tip with your bloggin' friends!Click To Tweet


7- Publish & make money

If you follow each of these steps:

You are in a great place to now publish your site.

A.k.a let people know your site is live.

So the money part Aaron, where is it?!

Well get this right:

Making money on your blog will take a bit of time, you just started and need to focus on giving out free content: blog posts and free downloads.

Building up trust is very important.

Show people you know what you’re talking about. Help them.

And focus on building an email list, to collect emails from people who like you, and are interested in the content you produce.

This way, you can then create an online course, and sell it to them to help your audience even more

It gets better:

Because you’ve picked a niche you can help people in, and your blog posts are guides, tutorials, tips, tactics, strategies, case studies and other value giving posts…

You have built authority in your niche.

And people want to learn more.

Therefore selling an online course is the best option. Because you make it once and sell it over and over again for years.

It gets even better and better:

A course can sell for $197! That means you need to sell the course to 30 people per month to make $5910.


If you want to learn more about this:

Click below to join the free training series where I go into detail about the process of starting a blog and making money from it:

Click here to Get Free Training and grow a $5,000 per month blog

How To Write a Killer Blog Post - Cover

9 Tips On How To Write a Killer Blog Post—This Guide Uses All of Them

How To Write a Killer Blog Post - 9 Tips Banner

So you want to learn how to write a killer blog post.

But you are a little lost.

What even goes into a killer blog post?

And how do you ACTUALLY execute the process of writing one?

Today, I have the full strategy that will show you how to write out blog posts that attract the readers you want:

9 Tips To Writing Killer Blog Posts You Can Use Right Now.



Focusing on Your Blog Topic

Here’s the deal:

When someone visits your blog, it should feel like it was made for them.

You need to have one main topic which you will blog about.

This means not switching from Instagram Marketing to Gardening and then Swimming and finally a blog post on cooking spaghetti.

Instead, pick one topic.

Like 'Gardening'.

For example, this blog religiously sticks to gardening as its main focus:

How To Write a Killer Blog Post - Gardening Blog

Do the same.

Pick ONE topic.

And focus on it.


When someone visits your site, it should be tailored to one topic and fulfill their needs within it.

This is what gets people to stick around. And naturally, you will grow an awesome online community of people who are all interested, and care, about this one topic you blog about.

You never want to be the Walmart of blogging (providing a bit of everything).

Now that’s cleared up…

Let's jump into the good stuff:



Finding a Compelling Blog Post Idea

Start with the basics

Your blog post idea, where does it come from?

Out of thin air...

...Maybe you say “this will be a good idea”.

Or instead, you have researched the idea and found out what your readers WANT to know.

The most important part of writing a compelling blog post is the idea and where it came from. To do this you need to be researching what people want answers to.

With Yahoo Answers, Reddit, Quora and countless online forums available, you can dig deep into what people want to know.

Let’s take Quora (my personal favorite), and research for a blog post idea on Photography.

Here’s the search for Photography:

How To Write a Killer Blog Post - Quora Photography Search

And this is a question I found:

How To Write a Killer Blog Post - Quora Photography Question

It’s perfect because...

  1. It hits on people's insecurities about not looking like a good enough photographer
  2. People have already answered the question. This means all your work is done for you.


A Blog post idea could be “6 Secrets Professional Photographs Know That Are Amateur's Common Mistakes”.

Easy right?

Take a look at the answers too:

How To Write a Killer Blog Post - Quora Photography Search Answers

That’s your blog post structure THROWN at you.

It get’s even better:

You can even use online course websites such as Udemy to get blog post ideas.

For example, say we wanted to write another blog post about Photography. You can hop onto Udemy and search for a course.

Here’s a search on Udemy for Photography:

How To Write a Killer Blog Post - Udemy Photography Search

Next, pick a course with a lot of good reviews.

Here’s one:

How To Write a Killer Blog Post - Udemy Photography Reviews

Now take a look at this:

How To Write a Killer Blog Post - Udemy Photography Students

Over 131,938 people have PAID to see this content.
Imagine if you wrote it for free, you KNOW people will jump at the chance to read it.

And if you scroll down, the curriculum is at your fingertips.

How To Write a Killer Blog Post - Udemy Photography Curriculum

You can use each section as an individual blog post or combine them all into one massive guide you write.

Heck, even do both!

Here's how to use Udemy & Quora to get a compelling blog post subject Click To Tweet



Crafting a Viral Worthy Blog Post Title

Just like before…

You want to craft your blog post title from your research.

But this time, you want to know what’s already getting the social shares…


A handy tool called Buzzsumo lets you see what content is already out there.

AND how many social shares it’s getting.

Hop on over to www.buzzsumo.com

Then enter your topic.

Here’s a search for Social Media Marketing:

How To Write a Killer Blog Post - Buzzsumo Search

On the right-hand side, you can see the results total shares:

How To Write a Killer Blog Post - Buzzsumo Results

What you can take from this, is that two of the most shared web pages have the word “Strategies” in the title. This indicates that people like sharing content that has good strategies in them.

In simple terms, it’s what people are HIGHLY interested in. And WILL click on it when they see it in search engine results or shared on social media platforms like on their Facebook feed.

So get this:

You want to create similar headlines to the ones getting lots end up finding headlines and blog post titles with numbers in them a lot, these naturally get a lot of shares, so start including numbers in yours!

It get’s even better:

If you combine this strategy with including ‘hot words’ from Buzzfeed posts, you will be 100% on track to writing a killer blog post.

Buzzfeed contains thousands of viral blog posts, and the main reason--their amazing headlines.

To do this:

You need to open up www.buzzfeed.com and look at their posts.

Then pick out words which draw you in.

For example:

How To Write a Killer Blog Post - Buzzfeed Post 1

You can adapt this into “19 Social Media Marketing Hacks You’re Going To Hate Yourself For Not Knowing”.

What a freaking awesome blog post title!

Here's how to use Buzzsumo+Buzzfeed to get a write a viral blog post title Click To Tweet



Include SEO in your blog posts (and rank in Google)


What does it mean you may ask...

Search Engine Optimization.

In short, you are using a keyword and strategically placing it in your bt should show your blog post for certain search queries.

This is how people will organically discover you in Google’s search results.

For example, let’s take the keyword “Instagram marketing tips”.

You want to let Google know your new blog post is about “Instagram marketing tips”, so it appears in the search results (driving you a ton of free traffic).

How do you do this?

You want to find a focus keyword. You can do this with Google’s Keyword Planner.

Type in your blog post topic, press search and you will have tons of keywords.

Here’s me starting with “Instagram marketing tips”:

How To Write a Killer Blog Post - Google Keyword Planner

And here are the results:

How To Write a Killer Blog Post - Google Keyword Result

It get’s on average 100-1,000 searches per month.

Not bad.

If you scroll down, Google Keyword Planner shows you other keyword ideas.

For example:

How To Write a Killer Blog Post - Google Keyword Result Alternative

“Instagram for business tips” has 1,000-10,000 month search results with a low competition.

As a side note, this opens up the doors to other blog post ideas too!

Don’t get too caught up in picking a keyword. Your main criteria should be that it is 3 words in length (known as a longtail keyword), and best represents your blog post topic as well as having at least 100-1,000 monthly searches.

After you have your keyword selected...

And to effectively start SEO ‘proofing’ your blog post…

You want to include the keyword in the following places whilst creating your blog post:

  1. The blog post title
  2. Your URL Slug (website.com/keyword-goes-here)
  3. Your meta description
  4. Within your blog post content
  5. Image file names (keyword-goes-here-1.jpeg)


Not sure on how to do this exactly? Download YOAST SEO Free Plugin for WordPress.

This WordPress plugin easily allows you to add SEO to your blog posts.

Or join my free Profitable Blog Training here and see it live in action.

Here's how to use SEO proof your blog post like a boss Click To Tweet


The Critical Mistake New Bloggers Make

You said it would never happen to you.

But it just did:

Your work just got deleted.

25 seconds of crying later. 2,000+ words lost. And your dog looking at you confused.

It’s time to address to critical error new bloggers make.

Writing their work in their blog’s native editor. For WordPress users it looks like this:

Get out of this terrible habit of writing in here.

As amazing as WordPress is, it can error out, your internet can drop, you may accidentally hit back and all of a sudden your work is gone.

Also, if your website gets hacked (god forbid it doesn’t), or your hosting provider gets shut down. Your work is gone. Without it being stored anywhere else.

So here is the answer:

Google documents.

  • Autosaves every 5 seconds.
  • Endless documents to write blog posts.
  • Easy organization structure.
  • Accessible anywhere in the world.
  • Easily copy and paste your work.
  • It’s FREEEEE.

Start writing your blog posts in Google Doc’s, and then transfer them across to your blog.

Just hit the clear formatting button after pasting in your words to make it not have any weird formatting issues.

That button is here:

How To Write a Killer Blog Post - Wordpress Clear Formatting

Never lose your blog posts work with this one mistake new bloggers make Click To Tweet



Using Bucket Brigades to Boost Attention Rate

The hidden treasure of master blog writers.


There’s nothing special about bucket brigades.

But guess what:

They keep people reading. And the longer people spend on your blog post, the higher it ranks in Google. This is known as bounce rate and tells Google that if someone instantly exists your page, it probably isn’t the right/good content.


If they spend a long time on your page, it tells Google your content is awesome.

But you’re probably wondering:

What is a bucket brigade?

I actually have used them in this very section.

They’re quick and short paragraphs that generate interest.

Here are some examples of the ones I just used:

How To Write a Killer Blog Post - Bucket Brigades

If you have a section where you think someone may get bored or leave, add in a bucket brigade.

Here’s some you can use yourself:

  • Here’s the deal:
  • Now:
  • What’s the bottom line?
  • You might be wondering:
  • This is crazy:
  • It gets better/worse:
  • But here’s the kicker:
  • Want to know the best part?
  • Listen here:
  • You don’t want to miss this:
  • The best part is:
  • Look:
Bucket Brigades are my new secret go-to blog post technique. check it out! Click To Tweet



Click here to Get Free Training and grow a $5,000 per month blog




Getting More Blog Post Social Shares

Naturally social shares only happen if your content is great.

So first:

Focus on creating amazing content.

This makes it easy for your users to share your content.

But you will also want to include social share buttons on your blog post, preferably stickied to the bottom of their screen as they scroll through.

Just like this:

How To Write a Killer Blog Post - Social Share Buttons

To get these buttons, add Social Warfare WordPress Plugin to your site.

It adds these beautiful social sharing buttons to your blog posts.

This will naturally increase social shares.

Try sharing this post now to see how it works:

If you’re not on Wordpress, here are your alternatives:

Wix - https://www.addthis.com/wix/sharing-buttons
Squarespace - https://support.squarespace.com/hc/en-us/articles/206543857-Adding-Share-buttons


Next, you want to hook your readers up with a Tweet this button.

You’ve probably seen them under each section I have.

To get this button, you can use https://clicktotweet.com/

Alternatively, if you use WordPress, use Better Click To Tweet Plugin - https://en-ca.wordpress.org/plugins/better-click-to-tweet/

You can then place these underneath each section of your blog posts to gain more social shares.

Try tweeting this tip now:

Here's how to add Click to Tweet buttons to boost your blog posts shares! Click To Tweet



Content Upgrade Your Blog Posts by Including Lead Magnets (and get email subscribers)

You are not a true blogger if you don’t...

Start growing your email list.

To do this you need a lead magnet. This is a freebie, which is a digital download you give in exchange for a person's email address.

For example:

How To Write a Killer Blog Post - LeadMagnet Backlinko

And this one too:

How To Write a Killer Blog Post - LeadMagnet GirlandHerBlog

Here’s another awesome and simple one:

Oh and of course here’s mine in action:

How To Write a Killer Blog Post - LeadMagnet AaronWard

There is no need to overcomplicate this process.

You need to create a lead magnet that your audience will LOVE.

And is targeted to their needs.

Here are examples of freebies (lead magnets) you can make:

  • Mini Online course
  • Cheat sheet
  • Checklist
  • eBook
  • Guide
  • Email Course
  • Webinar
  • Free Video Training
  • Access to a resource library



Once you’ve created your lead magnet. You need an email service provider.

I highly recommend ConvertKit.

There’s nothing better as it’s designed for bloggers.

Grab a ConvertKit account here.

Once you have a ConvertKit account, you can follow their in-suit tutorial on getting everything set up.

Here’s the in-suit tutorial:

How To Write a Killer Blog Post - ConvertKit Guide

What you will need is a form and sequence... to automatically send the link to your lead magnet download when a user signs up.

Then add your email signup form to these places on your site:

  1. Header
  2. Sidebar
  3. Within Blog posts
  4. Footer


Naturally, you will see a lot of subscribers once you do this one small change.

Pro tip: make your lead magnet amazing, as if it was your best-paid product. First impressions seriously count in a saturated online world. Be the best of the best.

If you’re looking to take it one step further:

Grab a LeadPages account.

LeadPages lets you create CRAZY-HIGH converting opt-in forms and landing pages to collect emails.

You can get a LeadPages 14 Day Free Trial Account Here

This is the tool I use to collect emails and have the popup forms when user’s click a button like this one here:

Click Here To See a Leadbox!


Here's how to get a ton of email subscribers by content upgrading your blog posts! Click To Tweet



Be Yourself When Writing (but get to the point)


People want to get to know you.

That’s why they’re reading YOUR blog post.

So write with your own style and words, don’t get caught up in sounding like a fluent-physics-posh science professor, if you like to swear in between every 20 words.

Just keep in mind:

Don’t go off track with your writing. Your goal is to help your reader in as little time as possible. So focus on doing that first over anything.

And that will help you write a killer blog post.


Here’s the next step

You’ve got these pro tips on how to write a killer blog post.

Now it's your turn to leave a comment on which strategy you’re going to use first.

And then sign up for your free profitable blog training (5 video lessons straight to your inbox)!

Profitable Blog Business Plan and Free Template Download

The Perfect Profitable Blog Business Plan + Free Template

Having a blog plan is great.

Having a business plan is also great.

But what if you combined both?

And easily transformed your blog into a business!


Blog Business Plan Free Download Template


At the core, every successful business uses some sort of plan to understand where they stand, what their goals are and how they actively reach out to their audience and sell products.

The same goes for profitable blog owners, they have a plan. This plan helps direct your blog into becoming a business, but letting you create a summary, define your audience build traffic and create your service or product.


In this guide today, I’m going to take you through each stage + give you a free download of my personal blog business plan template.



1. What happens if you don't have a blog business plan

Here’s the deal:

If you’re not using a blog business plan, you’re stuck in the mud.

Your blog won’t grow...

...Traffic won’t grow...

...Community, won’t grow!

You get the idea :)

It’s important to set goals as soon as you can. This lets you stay focused, whilst reaching and growing a community who is truly interested in what you do.


If you do have a blog business plan, you're going to start making money doing what you love.

Which means you’re ready for point #2...



2. Why Bother Creating a Blog Business Plan

Transforming your blog into a full-time income is completely possible.

Creating your blog business plan will allow you to define your service or product, your ideal audience (customers) and how you will reach and market to them.

It get’s better:

After creating your blog business plan today, it will be the first stepping stone to quitting your day job and pursuing your passion, whilst making money doing what you love.

This plan will stick with you as you grow, it may change along the way as you want to pursue new things--that’s the beauty of having a plan.

It simply helps you define your end goals.

And as humans, we looooove setting goals and achieving them.



3. Get My Blog Business Plan Template

Before we get into the next sections…

I want you to download my personal free blog business plan template.

Click here to get the free blog business plan

This template is great because:

There very quick and easy to answer questions.

It’s free.


...it’s going to get you on the road to taking you from blog to business.

The next parts will guide you through the blog business plan template, giving tips and guidance on how to best fill out the answers.


Check this awesome free profitable blog business plan! Tell a friend



4. Your Blog Summary

What's your blog all about?

Start having a think about why you created your blog, what the goals you want to achieve are and how you're going to get there.

If your new HOLD UP. It can be much easier to come back to this section after completing the others as you will have a more defined direction on your blog.

Blog Summary


1 - Your Mission Statement

This is where you give the main brief overview of why you created your blog.


Aaronward.com was created to help online entrepreneurs and bloggers grow their traffic, write killer blog posts, build an email list, learn marketing techniques and turn their blog into a business through creating profitable online courses.


2 - Your Blog Goals

Get real:

Why did you actually create your blog? For fame, maybe to travel the world for free? Do you want extra cash for a watch or to pay bills? Maybe it's to live a more fulfilled life talking about your passion? Or you simply want financial freedom.


I created my blog, aaronward.com, to have more financial freedom, not be limited to holidays and expectations in a typical 9-5 job, be able to travel and surf when I want and share my experience on how I do this.


3 - Your Products or services

If you’re already selling something this will be easy. If you don’t have a product, no worries this can be filled out later.


I sell online courses that help transform my customers as quickly as possible. These courses specifically focus on blog growth techniques (traffic, email list, social) and monetization.


4 - Your Blogs Legal

When starting out you probably won’t be too worried on turning your blog into a LLC (Limited Liability Corporation). But it’s worth considering down the road to avoid any lawsuits as you grow. In addition, because you will be selling products and making money online you will need to file taxes too - I recommend speaking to a tax advisor about this.

Here's how you can start your blog business plan Click To Tweet



5. Audience Research

You have a blog:

Who the heck are you targeting though?

In this section, you’ll figure out WHO you want to target and HOW you can offer them value.

Audience Research


1 - Who Visits Your Blog

Lot’s of questions to answer here. You want to try and have the clearest idea of who you are trying to target, as this will help you find them easier online.


2 - If someone visited your blog, how would it be ‘made for them’?

Your blog should be designed for your audience when they visit it for the first time they should be saying “hot damn this is exactly what I was looking for!”.

For example:

When someone new visits aaronward.com, it is made for them because they’re looking to grow their blogs traffic, community, email list and make money from their blog--aaronward.com provides guides, case studies and tutorials on exactly how they can do this which are up-to-date actionable strategies and techniques.


3- What’s your blog’s branding?

People should generally feel safe, welcomed and excited when they visit your site.

Here’s the deal:

Branding ain’t no walk in the park but asking questions on how your blog should look and feel will help you understand how to write your blog posts out (are they fun or super serious?) and the colors you use on your site (dark for mature, warm colors for welcoming and friendly).


4 - How can you help your audience?

The most important question—if you can help your audience in a specific way you will naturally create a community who will be interested in your products through providing them with free value: blog posts, guides, tutorials, tips, case studies all fall into this category.

For example:

Aaronward.com contains free guides and tutorials which help the readers with one specific end goal that will help them grow a better, successful and profitable blog.

It also includes free downloads in exchange for an email, which helps them reach their goal even quicker.


Learn how to research your perfect blog's audience Click To Tweet



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Join The FREE 7 Day Email Course to 10x Your Blogs Traffic

Click Here To Get The Free Training!



6. Traffic Building

This is all about how your audience will find out about your blog.

It’s much simpler than it seems:

While overwhelming, you’ll have an easy and actionable plan after this section.

Traffic Building


1 - What platforms will you use to ‘expose’ yourself?

There are tons of platforms to market yourself.

It’s best to not overwhelm yourself and start with 3.

But make sure:

That the 3 you pick are where your target audience exists. You don’t want to use LinkedIn when targeting teenagers as they’re not on it!

For example:

Aaronward.com uses a range of platforms.

Facebook posts, Pinterest Pins, YouTube Videos, SEO and Twitter posts. Each time a blog post is made, or free download, it is posted to each social channel on the same day to pick up quick traction and exposure.


2 - Do you already use any marketing?

Already doing marketing methods?


List them out and explain what’s working well and what isn’t.

This will let you reflect on where to focus your efforts.


3 - Do you have competitors?

What do they promote and how do they promote it?

Are there any strategies that many of your competitors seem to use (for example, are most of them hosting webinars)?

What sets them apart from the other competitors?

Do they have any goals they’re trying to achieve?


4 - Competitors products or services

Do your competitors have products or services?

How much do they charge? What are they about? Do they seem to sell a lot, have good reviews or are there issues?


5 - Email list growth

How will you grow your email list?

What will your main lead magnet (digital download freebie) be?

What will you email your list?

Your list is essential for selling your products and services.

There are a few questions to answer but this question will help you keep on a path with your email lists goals in mind.


I collect emails through my main lead magnet, which is a series of free blog training videos.

I also collect emails through smaller lead magnets, such as a PDF blog business plan.

Users are emailed minimum once a week with high quality and valuable information, this builds trust.

Finally, I email them information about my products and how it can benefit them.


Building your blog's traffic is much easier with this plan Click To Tweet



7. Your Service or Product

The final stage of transforming your blog into a business.

If you’re new to blogging, don’t rush this stage—building your audience will cause their problems to show which you can use to create products.

Service or Product


1 - What will you sell?

I’m personally a massive fan of online courses.

Get this right:

They require minimum financial investment.

You already will be writing helpful blog posts.

You’ll understand your audience's main problems.

A course can be made once then sold over and over again.

If you’re looking for more information on how you can create online courses, check out my free blog training here.


2 - How does your product benefit your audience?

What is the end goal a user gets from your product?

The simpler and more clear this goal is, the better and easier it is for your customers to understand the benefit of purchasing your product.

For example:

After taking The Ultimate FollowLiker Course, my student will be able to automatically gain 100+ new Instagram followers per day.


3 - How is your product different?

What makes your product stand out.

Does it get users to the end goal quicker?

List out the main benefits (not features) of your product.


4 - How will you market your product or service?

What will you use to advertise and market your product?

While Facebook's ads may seem promising, a lot of us don’t have the budget right?

There still amazing options such as Pinterest and Youtube.

Or maybe you explore Reddit forms.


5 - How will you make the sales evergreen?

The final stage of making your blog profitable.


How will you create a system that will automatically sell your product?

The best way:

Bring visitors to your blog, give them something for free in return for their email, then promote your product to them with an automated email sequence.

Here's how you can easily sell a product on your blog Click To Tweet



You made it through.

It wasn’t too long, right?

Hopefully, these questions have opened your mind up on where your blog stands and how you will grow it.

Just keep in mind this is not the end-all-be-all. You can come back once or every few months and update the plan.

Things change.

And guess what:

That’s very normal.

Now Its Your Turn


You’ve read about the steps to creating a blog business plan. Now it’s time to implement them.

The first step?

Let me know in the comments below on how you plan to grow your blog!

And of course:

don't forget to download your free blog business plan template PDF.

Click here to get the free blog business plan

12 WordPress Plugins To Grow Your Blog Like Crazy

12 WordPress Plugins That'll Make Your Blog Grow Like Crazy

You can probably relate when I say:

There are so many WordPress plugins out there, but it’s hard to know which ones you should be using.

Actually, it's even harder to know...

...which ones will benefit you and help your blog grow.

I’ve compiled a list of 12 WordPress plugins I personally use on my blog, which will help you:

  1. Keep things running smoothly
  2. Not slow down the backend admin interface
  3. Keep your website speed fast and secure to rank high in Google

Let’s start with number one, a personal favorite...


WordPress Plugins #1 - Duplicate Page

WordPress Plugins Duplicate Posts


Get Duplicate Page here

A perfect plugin when you need to duplicate a page!

Like why isn’t this feature already just built into WordPress?

Who knows…

Either way, this is a lifesaver when you need to make, for example, 5 of the same pages to put your different training videos on.

Or you like the look of a page, and don't want to rebuild it from scratch.

#timesaving :)

All this plugin does, is simply add a duplicate option in your WordPress interface.



WordPress Plugins #2 - Easy Affiliate Links

WordPress Plugins Easy Affiliate Links


Get Easy Affiliate Links here

Mixing things up, this plugin can hide those ugly 5000 character affiliate links you get given to something shorter…

...and branded to your domain.

Take a look at this:


This is an affiliate link but masked with my domain.

Looks good right?

Easy Affiliate Links just adds an interface where you can easily create and manage all the afiliate links you need to make.

Heck, they don’t even need to be affiliate links, it could be your youtube channel like so:



WordPress Plugins #3 - Enable Media Replace

WordPress Plugins Enable Media Replace


Get Enable Media Replace here

You can probably agree:

Sometimes you want to update an image or replace it.

Well, guess what? This plugin does just that.

It makes life really easy to just go to your media library, click the replace media button and upload your new file.

Simple, easy, functional and fast.


WordPress Plugins #4 - Imagify

WordPress Plugins Imagify


Get Imagify here

This plugin is super fresh.

It makes your images automatically smaller in file size when you upload them.

This makes your site faster and better at ranking in Google search results.

The interface is really clean and fast in the backend WordPress admin panel.


Now don’t get this plugin confused with being free…

...because it is technically free.

However, there is a limit cap on how many images you can ‘optimize’ per month.

What’s awesome though is there one time plans.

500mb worth of images for $5.99, 1GB for $9.99 and 3GB for $19.99.

Not bad right?


If you’re like “hell naw I ain’t spending money on that”, then check out this plugin which is free and does the same.

Alternative: Get WP Smush It here

p.s I just personally had no luck with WP Smush It it and found it wasn’t actually helping my site get any faster. But lot’s of users have a great time with it :)



Want More Bloggin' Tips Like This?

Join The FREE 7 Day Email Course to 10x Your Blogs Traffic

Click Here To Get The Free Training!



WordPress Plugins #5 - Insert Headers and Footers

WordPress Plugins Insert Headers and Footers


Get Insert Headers and Footers here

If you’re like me:

And run Facebook ads…

...or use third-party websites to grow your blog…

...and need to enter those pesky code snippets into your header…

...then this plugin has got you covered.

Insert Headers and Footers does what it says on the tin.

It lets you easily add code to your headers and footers by adding an extra interface in your WordPress Admin Panel > Settings > Insert Headers and Footers.



WordPress Plugins #6 - Jetpack by WordPress.com

WordPress Plugins JetPack


Get JetPack here: https://jetpack.com/features/

JetPack is a really cool WordPress plugin.

It basically monitors your site, adds security from people trying to login to your admin account, shows traffic on your site, and much more.

The plugin also has extra paid for features, such as site backups and spam filtering.

I personally don't use the paid features. The free version works perfectly alone.

It’s recommended to get this setup as soon as possible, and generally, comes pre-installed with your site too.



WordPress Plugins #7 - LeadPages Connector

WordPress Plugins LeadPages Connector


Get LeadPages Connector here

Using LeadPages like me?

Then use their plugin to easily hook up your landing pages and LeadBoxes to your WordPress blog.

The process of adding LeadPages to your site is made a lot easier.

Not sure what LeadPages is and intrigued?

Learn about LeadPages here



WordPress Plugins #8 - Social Warfare

WordPress Plugins Social Warfare


Get Social Warfare here 

This plugin is super cool.

It helps you increase your social shares on blog posts which means more website traffic!

The plugin adds a small box in your text editor to add social sharing buttons, and automatically ads them to the side and bottom of your blog posts.

It’s super customizable and sexy as hell too.


You’ll even see the buttons on this blog post…

...that's Social Warfare at work -- oh and share this post with yah pals ;)


WordPress Plugins #9 - Wordfence Security

WordPress Plugins WordFence


Get WordFence Security here

Looking for a security guard for yo’ site?

Look no further.

Wordfence will have your site secured from people trying to hack in, place malicious files on your server and all that nasty stuff.

It’s simple to setup. Install, and let it do its thing.

While it might slow down your site a bit, it’s very important to get security on your site...

...You won’t believe how many people try to hack into your site every day using brute force techniques.



WordPress Plugins #10 - WP Rocket

WordPress Plugins WP Rocket


Get WP Rocket here - https://wp-rocket.me/

Alright, there’s a ton of site caching plugins out there.

I did my research.


And many site speed tests.


WP Rocket won my heart.

It’s a one-time fee plugin of $39, but golly it’s worth every penny for the site speed it gave me.

It resulted in a faster 4 second load time on my blog.

This plugin just does magic and increases your sites speed by ‘compressing’ everything down, so it simply loads faster.

I can’t really explain it because I'm not a technical wiz -- but it works and that’s what’s important.

Plus, Google ranks fast loading sites higher in the search results.

And visitors to your site won’t get frustrated waiting 10 seconds for a page to load.



WordPress Plugins #11 - WP Optimize

WordPress Plugins WP Optimize


Get WP Optimize here

I almost didn’t include this one:

But it can help the right person in the right situation.


WP Optimize cleans out your website's backend databases.

Once again, I'm not a plugin tech-wiz here.

It’s just great to clear out your post revisions in a single click and delete spam and trashed comments.

This is the main function I use.

And it increases your website's speed, with the main performance increase being in the WordPress Admin interface which can get a bit slow with the more plugins you use -- that's why it's important to use only the plugins you need.



WordPress Plugins #12 - Yoast SEO

WordPress Plugins Yoast SEO


Get Yoast SEO here

How could I not mention this one:

A lifesaver plugin to help you SEO proof your blog.

Just get it.


Download it already if you haven't.

This plugin adds a box underneath your pages or posts and guides you step-by-step on getting a ‘green light’ on your SEO.

You enter a keyword, then it gives you tips on improving your pages SEO :)

Awesome right?


I hope you really enjoyed these plugins I use to optimize and run my blog.

Let me know in the comments what plugins you’re using.


And share this post with your bloggin’ pals ;)



Want More Bloggin' Tips Like This?

Join The FREE 7 Day Email Course to 10x Your Blogs Traffic

Click Here To Get The Free Training!


Create Optin Forms Using LeadBoxes

How To Create Optin Forms Using LeadBoxes in 7 Easy Steps

So you want to create optin forms...

Well guess what:

You’re going to need a tool to create them.

Have you heard of LeadBoxes?

It's run by LeadPages, a popular company who makes high-quality landing page software.


How To Create Optin Forms Using LeadBoxes


Here's the deal:

I'll show you the simple steps to create optin forms using a LeadBox.

I can confidently say, it will have a signup (conversion rate) of 70%+.

Does this sound good?


...it's really easy to do.

All YOU need to do, is follow along and create your optin form using a LeadBox.

Easy :)

Let's jump in!


New! Video Tutorial/Live Demo of Setting Up LeadBoxes and ConvertKit



In this video tutorial, I walk you through step by step on creating optin forms with LeadBoxes and integrating the signup process with ConvertKit.

It's super simple and this will take you from step A to B in 20 minutes! Well worth it if you're serious about growing your blog.

Enjoy :)


Step 1 - Get a LeadPages Account (14 Day Free Trial)

If you have a LeadPages account, skip this step.

Everyone always says growing your email list is very important.

And guess what:

They’re damn right it is.

That’s where LeadPage’s LeadBox’s comes into your life.

It’s a tool that helps you create insanely modern and high performing optin forms.

High conversion rates baby!

LeadPages (which includes the LeadBoxes tool) starts at $25/month.



It get's better:

I've hooked you up with a 14 Day Free Trial. This way you can test it risk-free and see if it floats your boat.


Click Here to get LeadPages 14 Day Free Trial [full disclosure this is an affiliate link - I only promote products I am familiar with and personally use]



Step 2 - Create a Lead Magnet

Before you create optin forms.

You need a lead magnet.

This will be a reason why someone should give you their email address.

In simple terms, it's a freebie they can download.

Everybody LOVES freebies.



Popular lead magnet ideas for bloggers are:

  • Mini course
  • eBook
  • Cheatsheet
  • List of things
  • Case study
  • Webinar Signup


Once your blog reader signs up and gives your their email address, you will then send them what they signed up for.

If you just say “Please subscribe to my newsletter” to collect emails, it just won’t cut it buddy. People want a reason for them to give their email address away and a damn good one too.

Also, because you've given them a reason, you know they’re interested in that specific topic -- this makes it a lot easier to market your product later on, such as an online course.

Here are some example lead magnets that kick ass:


p.s. you'll see my lead magnet later on in this post. Let me know if you spotted it in the comments!


Lead Magnet Example - Post Template


Lead Magnet Example - Checklist SEO


Lead Magnet Example - Neil Patel



Step 3 - Create Your LeadBox

Creating a LeadBox is easy.

Even for you non-techies out there.

After you’ve signed up for LeadPages (Free 14 Day Trail Here)

Navigate over to the login page https://my.leadpages.net/login/

Enter your account details.

LeadPages Login

Click the 'LeadBoxes' button located on the Navigation bar (top left-ish).

How To Create Opt-in Forms Using LeadBoxes - Create a LeadBox


Next, click 'Create LeadBox'. This will launch the LeadBox interface.


How To Create Opt-in Forms Using LeadBoxes - Create LeadBox

Name your LeadBox something you will remember.

For example, I will use: Blog Optin - Blogging SEO Checklist. This is because I will be placing the optin form on blog posts, and it will be giving away a Blogging SEO Checklist.


How To Create Opt-in Forms Using LeadBoxes - Naming LeadBox


After you’ve done that press ‘Start Building’.


Want More Bloggin' Tips Like This?

Join The FREE 7 Day Email Course to 10x Your Blogs Traffic

Click Here To Get The Free Training!



Step 4 - Editing Your LeadBox

Now you’re in the interface.

Want to know a secret:

The best way to make high converting opt-in forms is to keep them simple, super damn simple.

All you want is their NAME and EMAIL.

Don’t distract users from entering this information.


The first thing you want to do is delete the image on the right.

You may be tempted to upload a picture of what the users going to get, such as an eBook front cover...

and that is fine.

But from my experience...

...there’s essentially no need to have a picture there.

To delete the image, hover over the section, click the cog icon and then ‘Edit Section Layout’.


How To Create Opt-in Forms Using LeadBoxes - Edit Section


Next, you need to click the arrow icon (#1) in Row 1 Section to open up the contents.


How To Create Opt-in Forms Using LeadBoxes - Delete Image


Hover over the Image Container (#2 in the image above), and press the 'Delete' button.


How To Create Opt-in Forms Using LeadBoxes - Delete Image Container


Hive-five! You're done.

Now it’s time to style the form, changing the text and connect the forms fields to your email provider.

Let’s start with changing the text:

Click in the text box and highlight the text.


How To Create Opt-in Forms Using LeadBoxes - Changing Headline


This opens up the text editor box, play around with it. You want to match your brand as much as possible.

For example, I use the font Poppin's on my website for headlines, so I use the same on my form to keep consistency and trust with the user signing up.

Here’s what mine now looks like and the settings I used.

Text Align: Center

Text Size: 6

Font: Poppins


How To Create Opt-in Forms Using LeadBoxes - Editing Text


Remember, simplicity is key here.

Use a call to action in your title.

I used ‘Get Your’.

You could also use other CTA’s like: Download, sign up for, enter your email for…



Step 5 - Integrating Your LeadBox

Awesome, you’re Leadbox is looking freaky fresh.

It’s time to integrate your email provider with your LeadBox.

This tells your LeadBox where to send the users information when they sign up.


For this guide, I will be integrating with my favourite email marketing tool, ConvertKit.

If you don’t have an email provider, I recommend ConvertKit. It’s designed and made for bloggers and is so easy to setup and use.

Click here to get a Convertkit account.


In your LeadBox, click in the form area, as if you wanted to type in your email.

This opens up the form integration window on your left.


How To Create Opt-in Forms Using LeadBoxes - Editing Form


Click on '+ Add an Integration'.


How To Create Opt-in Forms Using LeadBoxes - Add Integration


We will be choosing a ConvertKit as our Email Marketing Services.

If you don't see this option, do the following steps:

  1. Click More Services.
  2. Select ConvertKit from the menu.
  3. Add your ConvertKit Account's API Key. This can be found in your ConvertKit account settings (http://help.convertkit.com/article/74-convertkit-settings)
  4. It make take a moment, but wait for your API key to be validated.


How To Create Opt-in Forms Using LeadBoxes - Convertkit integration


Next, select a form from your ConvertKit account.

Don’t have a form? Check out ConvertKit’s guide on creating a form here.


Pro bloggin’ tip: Name the form the same as the opt-in, to keep everything seamless and not confusing in the future.


After you’ve selected your form, Press 'Done' otherwise it won’t save.


How To Create Opt-in Forms Using LeadBoxes - Save integration


Then you can delete the 'Lead Notifications' integration and press 'Next - Fields'.


How To Create Opt-in Forms Using LeadBoxes - Save Integration


Let’s delete the phone number. We don’t need it right now.


How To Create Opt-in Forms Using LeadBoxes - Delete Field


We will also re-organize the form to have the name entered first.

Simply, click the little up arrow.


How To Create Opt-in Forms Using LeadBoxes - Reorganize fields


Next, you will want to click on 'Name' and 'Email' to open up their options.

In here we can change the Label from ‘Name’ and ‘Email’ to CTA’s such as ‘Enter your name/email’.


How To Create Opt-in Forms Using LeadBoxes - Edit fields labels


Press 'Done' and it will save and update your form.


How To Create Opt-in Forms Using LeadBoxes - Save fields


Then press 'Next - Follow Up' button.


How To Create Opt-in Forms Using LeadBoxes - Follow Up


In here you will want to change the follow up to send the user to another URL.

This should be a thank you page you’ve created. It should let the user know they’ve signed up.

Here’s what mine looks like and how to setup the Leadbox.


How To Create Opt-in Forms Using LeadBoxes - Follow Up Settings


And my thank you page:


How To Create Opt-in Forms Using LeadBoxes - Thank You Page


Press ‘Save and Close’.


How To Create Opt-in Forms Using LeadBoxes - Save and close


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Step 6 - Edit the Button Text

It’s short and sweet:

Click the button, highlight the text, and rename it to a better CTA.


How To Create Opt-in Forms Using LeadBoxes - Edit Button Text


Here are button CTA examples:

  • Sign Me Up
  • Yes Send Me The Goodies
  • Join The Free XYZ
  • Send Me The Free Training/CheckList/WorkBook
  • Sign Up For Free
  • Join Free For a Month
  • Get Started
  • Send Me The XYZ Now
  • Claim Your Free Spot
  • Click Here To Get XYZ
  • Get Instant Access
  • Access The Free XYZ
  • Yes Please, Send Me The XYZ



Step 7 - Publishing Your LeadBox

If you’ve made it this far.

You seriously are killing it.

And now guess what:

You get to publish the Leadbox to your site.

Click on the 'Publish' button in the top right.


How To Create Opt-in Forms Using LeadBoxes - Publish options


This will give you the various options to publish the LeadBox on your website.

Let’s use the 'BUTTON LINK' tab.

This is because if a user clicks the button, they’re seriously interested in your offer and will be more likely to sign up when the LeadBox opens.

Edit the button to have your brands color and style.

Click the '<> Get Code' button once you’re done.


How To Create Opt-in Forms Using LeadBoxes - Button Link


You then need to:

Copy and paste that code into your website.


How To Create Opt-in Forms Using LeadBoxes - Get Code



If you’re using WordPress like myself, in your text editor, click the Text Box.


How To Create Opt-in Forms Using LeadBoxes - WordPress


Then paste your code into the box like so.


How To Create Opt-in Forms Using LeadBoxes - WordPress Paste Code


Then when you go back to the visual editor, you will see your button!


How To Create Opt-in Forms Using LeadBoxes - WordPress Visual Editor


And that’s it:

Don’t be afraid to explore the other publishing options in LeadBox's too.


Let me know in the comments how you’re using LeadBox’s to grow your email list!


Want More Bloggin' Tips Like This?

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How to write the perfect blog post

How To Write The Perfect Blog Post


It’s a weekday.

You’re sitting at your computer.

The blinker, winking at you.


It knows what you’re thinking.

How do I write a perfect blog post?

And where do I even start?

Five minutes go past. The cursors still blinking in your open document.


Mind games…


Ok but seriously. Today I’m going to help you write the perfect blog post. These will be my top 9 tips that will guide you towards planning, writing and ‘masterpiecing’ content that your blog readers will love.

Let’s jump right in shall we?

Pin Me To Your Pinterest Board!


Tip #1 - Focus On Helping Your Readers


Focus on creating content that helps your readers solve a problem.

Before writing a blog post, or even thinking of the title. Ask yourself: “What will the transformation my reader have, after reading this blog post?

For example:

After reading this blog post, the reader will be able to write better blog posts


After reading this blog post, the reader will understand how to tie a double boat Knott.

Easy ways to come up with blog posts on how to help you reader is by thinking of the title and including these words:

  1. How to…
  2. 5 Ways…
  3. Tips to…
  4. How you can…

You’re now focusing on providing content, which shows and tells the reader how to solve a problem they have.

People love getting problems solved.


How to write the perfect blog post - Help people


So, if you can solve that reader's problem. They will be in great debt to you and sell their soul to your blog -- maybe?

Fingers crossed...



Tip #2 - Use Google Docs, Avoid WordPress's Editor


If you’re like me and use WordPress to power your awesome site…

It can be very tempting to write in WordPress’s editor.

The only issue with this is:

  1. It’s pretty damn distracting with all the buttons and stuff
  2. If your internet crashes out, you can lose your work
  3. If you hit publish and it crashes, your work is gone
  4. It also makes you focus on editing your content instead of writing

Instead, use Google Docs -- it’s freakin' free and freeeeaakin' amazing!

In fact, I’m writing this very blog post in it, check it out:

How to write the perfect blog post - Google docs

Great things about Google Docs?

  1. It auto saves like crazy!
  2. It’s very simple and easy to use
  3. It’s FREE
  4. You can easily organize your blog posts into a folder AND…
  5. Access your documents anywhere

So yeah -- start using Google Docs, my bloggin' friend :)


p.s -- If you’re not using WordPress to power your blog, and using a site like Wix or Squarespace. I recommend you move over to WordPress due to the power and customization it offers. It’s scary in the beginning I know. But after a week you’ll be cruising through the interface and have a bangin’ blog.



Tip #3 - Outline Your Blog Posts


Before you put keyboard to screen.

Outline your blog post.

It’s always good to spend a few minutes writing out the headlines and subheadlines you will be talking about.

It’s not 1987 anymore. People like short content.

Like this.

You know?

It’s easy to read.

And scan. Quickly. Everyone want’s information quickly.

So adapt and split your blog posts content into sections. Make it scannable. Like this post where I have each tip as it’s own subheader.

In addition, you want to focus on keeping sentences short. And not a massive wall of text, that’s scary.

Here’s an example of me using Google Docs, and outlining a blog post. I did this in around 1 minute.


How to write the perfect blog post - Outline post


All you simply do is list out the key parts of your blog.

Guess whats next in this one?



Tip #4 - Vomit Words. Edit Later


Vomit words like you just ate some bad fish!


How to write the perfect blog post - Vomit words


I’m a solid case who loves to edit as I go due to my design background.

Seriously, most people are the same, we want it to look pretty as we go.

You get me?

But super seriously, it’s so much better to just get your content down on the document and edit after. This allows your creative mind to just enter a flow state and keeps you on track of actually getting the content done.

Otherwise, a 1-hour blog post of just being vomited out can end up being 5 hours of editing and writing and chaos and just more mess.


  1. Worry about spelling/spell checking
  2. Keep fixing your grammar
  3. Looking for and adding images
  4. Change your font size, color, style
  5. Create hyperlinks


Focus on just writing.

Write like it’s the last time you ever get to write.

And you're on a train.

And you're about to crash into a fiery pit.

Just like on Toy Story 3.

How to write the perfect blog post - content spacing

To visual? Tough! Get writing :)


Click here to subscribe


Tip #5 - Make Posts Scannable


We’ve already touched base on this in tip #3.

But to elaborate on the subject like a bloggin’ pro, I will give more godly insights on making your posts more scannable.

More scannable you say?

How to write the perfect blog post - Scanable

Yes, you want to add images!

This breaks up the massive amounts of 1,000, 2,000 or even 3,000+ words you will be writing.

I think this post itself is just over 2,000+ words. 


You also want to CAPITALIZE THINGS to make them stand out.

Or even throw some bold text to highlight important takeaways for your readers.

There’s no need to get to crazy though.

You DON’T want to be this guy.

You just want to ensure that the most important parts of your content are being seen by those super pesky (I’m one of them) speed readers who are scrolling quicker than they can read.



Tip #6 - Proof Read The Blog Post Before Publishing


Oooooh yeah.

No one want’s a sloppy blog post. Especially you -- once the grammar and spelling police come wailing by in your comments section.

And make you look like an IDIOT.

*Please don’t scold me for my terrible spelling and grammar. Thanks, I will send cookies!

A good idea is to give access to your Google Docs blog post to a friend or your dog to proof read it and say what sucks.

It’s good to hear nasty feedback from the ones you love…


It's also a good idea to use the free version of Grammarly too, it helps spot out spelling mistakes and grammar errors.



Tip #7 - SEO-Proof Your Blog Post


Ok, this tips going to be a bit juicy.

BUT it is very, very, damn important.

You do want your blog posts to be found on Google right?

Yes? Good.

I’m sure you’ve heard of SEO. If not, it stands for Search Engine Optimization. And as you’ve probably guessed, it helps you optimize your content (blog post) for search engines like Google.

So when people search for “how to tie my shoes”, Google shows them relevant content.

So by SEO-Proofing your blog posts, you help Google rank your content for people to find.

It’s basically letting Google know what your blog post is all about.


Now, if you use WordPress, just get Yoast SEO Plugin.

Get Yoast SEO Plugin Here (It’s Free FYI)

It’s epic.

Easy SEO. Easy Life.

The Plugin tells you what to do for your blog post to help it rank in Google by giving Red/Green traffic light signals and tips towards getting a green light.

HOWEVER. Let’s cover the best and most simple SEO techniques that work.

I won’t be going crazy technical on it all, but if you want to learn more check out this SEO post here covering everything you need to know.


1 - Finding a Keyword

You will need a keyword for your blog post.

A keyword is a search term someone types into Google, like “how to paint with watercolors”.

How to write the perfect blog post - Keyword search

The main keyword is “paint with watercolors”. This is your starting point.

But how the heck do you find keywords people are searching for?

You can use tools like these to help you:

  1. Google Keyword Planner (shows monthly search volume and gives ideas on what to use)
  2. BuzzSumo (shows you what content gets shared the most so you know what people like)

The keyword is the ‘seed’ to your SEO for your blog post.

You only ever want to use one keyword per blog post, not in multiple blog posts (otherwise you start creating competition between your posts).

You can also use similar keywords in your actual writing.

Like watercolors, painting with watercolors, mixing watercolors etc… but these come naturally.

So don’t think about it.


2 - Do Not Keyword Stuff

Google is smart.

You are smart ;)

Do not try to put your keyword awkwardly in your blog posts actual main content.

You want to keep the flow. Write for humans. Not for Google.

Google wants to rank content, for humans.


3 - Add the Keyword to your Title

You now want to include the keyword in your blog posts title.

For example: How to easily paint with watercolors in 3 steps

You are including the keyword, but making the title clickable.


4 - Add the keyword to your images

Instead of using thisdopeimage.jpeg

You want to use paintwithwatercolors.jpeg, paintwithwatercolors1.jpeg, paintwithwatercolors-example.jpeg


5 - Meta description, link and page title

Finally, add the keyword to your pages meta-description and title.

Yoast SEO makes this super easy.

How to write the perfect blog post - Yoast SEO

Include the keyword in the blog posts link -- www.aaronward.com/write-perfect-blog-posts

6 - If using Yoast SEO

Don’t try and make everything perfect. It’s normal for you to be missing some green lights.

Especially ignore the keyword was found in your content one.

It doesn't matter no more.



Tip #8 - Grow Your Email List


You writing for free over there?

Wait, you ARE?!


Let’s step up your business approach to blogging.

People read your blog posts, right? They LOVE your blog posts right?

Then why are you not collecting their email to let them know about your new blog posts!

Let me step back and be nicer.

I swear I’m friendly in person...

You want to be giving users a call to action (CTA) on each of your blog posts.

Also known as a lead magnet.



This lead magnet should make a reader want to give you their email, in return for a freebie you email to them after signing up.

This is very important. Because...

You have this anonymous reader on your website right.

If they leave, they’re lost and forgotten into the foggy swamp of the deep dark web…never to be seen again.

If they sign up with their email, you now can email them any time of day. You have access to either update them with a new blog post, tell them about your new product, or simply say “Hi”.

When you create a lead magnet, it should make the reader say “f#uck yeah that sounds awesome, take all my email addresses and gimmi!”

So what is a something you can give users in return for their email address?

  1. Cheatsheets
  2. Lists
  3. Mini Course
  4. 30 Day Challenges
  5. eBooks

Anything will work, just help the reader solve their problem -- just keep it related to your blog post.

They don’t have to be crazy good. Guess what? People love free stuff.

If you want to learn more about creating lead magnets and automatically sending them the email download.

You can sign up for my free tutorial here (p.s this is a lead magnet in live action!)


Click here to subscribe



Tip #9 - Don’t Stress. You Can't Write The Perfect Blog Post


I’m about to get all Kung-fu-panda Master Shifu on yo ass here.

How to write the perfect blog post - master Shifu

Perfection is something we all strive for.

But what if perfection is just a reflection of what we already are? - Master ‘Aaron’ Shifu

Just be yourself, write how you want to write.

Like, I consider myself a terrible writer.

I’m very basic, but I aim to keep true to how I would speak in person-to-person interaction.

If people hate me or my style, oh well. Bye?

If people like it. Amazing. We will get along well :)

At the end of the day, it’s much better to write a blog post than not write one. As that isn’t helping anyone.

Just go for it, take these tips as you wish and start creating awesome blog posts.

I know you can do it.

How To Use Gmail With Your Own Domain

When you register your domain with your web host, you generally have the option to also create an email address.

The only downside to these web hosts is that they use terrible user interfaces for you to actually access and read your email 😠

Today, I'ma show you exactly how to take that custom email you made and access it through the Gmail interface! #balllinnn

How To Use Gmail With Your Own Domain


The big reason you want to use a custom domain with your Gmail account

For a long time, I wasn't using an email address with my custom domain, just a normal aaronbusinesshere@gmail.com one.

Naturally, this takes away professionalism and it's something every business owner should do if they haven't already.

If you're sending out automated emails with a tool like ConvertKit, this will seriously step up your game and make people take you more seriously.

Since it's so easy to setup your custom domain with the Gmail interface, why wouldn't yah?


Step 1 - Create your custom email with your domain.

This step will be different for everyone depending on your web host.

You need to create a custom domain email, such as yourname@yourdomain.com.

I've included guides below for the most popular hosts and how to create a custom domain:


Step 2- Sign up for Google G Suite

Click here to sign up for Google G Suite: https://gsuite.google.com/

  1. Click the Get Started button and create your account.
  2. Fill out the form, where you let them know about your business and details.
  3. Does your business have a domain? Make sure to choose "YES I HAVE ONE I CAN USE" otherwise you can't setup your email
  4. Now you need to “verify” your domain name. The easiest and fastest way to do this is to “insert an HTML tag into your site’s home page”.
  5. Copy the provided code into your website’s <head> section.
  6. If you can’t find your <head> section and use WordPress, use this plugin here that will provide an easy-to-edit <head> section.
  7. After you've entered the code into your header, click “verify.”
  8. Done? Perfect, login to your Google Apps (top right) account and click “Users.” You'll be able to add new users which let you make custom email addresses. Each one will cost $5 per month. Totes worth it to look like a legitimate business.
  9. Boom! You're all done.


Awesome job on stepping up your email game.

If you're using any email marketing services, make sure to update your email to the one you just created!


Instagram Shadowban Fix

Instagram Shadowban Fix + Everything You Need To Know

Today we're going to get down and dirty on the unstable subject of an Instagram shadowban fix.

Why unstable? Well, Instagram hasn't stated that they actually implemented a shadowban on the platform, but most users think otherwise.

Personally, I think its just from me and you breaking some rules and being put on the 'naughty list'.

Not to worry though, let's start fixing this problem.


What is an Instagram Shadowban?

An Instagram shadowban hides your Instagram posts from users who don't follow you, and also hides your posts which have hashtags attached to them in the hashtags explore page.

This makes it very hard for you to reach new new users who don't follow your account and destroys your efforts in growing your followers.


What causes an Instagram shadowban?

It hasn't been officially stated by Instagram, but these are the trending topics that can cause your account to receive the shadowban-hammer :(


  • Botting/Automation

Liking/Following/Commenting/DMing too many users per hour can cause your account to be flagged. Stick to the limits of 900 follows, unfollows and likes per day & only 50 comments/DM's per day.


  • Uploading posts with the same hashtags

Instagram may think your spamming if your uploading more then 3 posts per day, with the same hashtags on each post.


  • Selling affiliate/CPC offers OR coming off spammy

If you use Instagram to sell affiliate/CPC offers just be thankful your account isn't fully blocked. Instagram doesn't like people using their service to 'cheat' users. Also if you're constantly spamming users, this can cause you to be shadowbanned.



Here's Instagram's response to the issue. It 'kind-of' provides us some insight as to why it could be happening, but at the end of the day they're ultimately saying that they want you to use the platform in a positive way.

The shadowban is their to reduce toxic behaviour.


Instagram Shadowban Fix - Instagrams response



How to know if your Instagram Profile is Shadow Banned

Knowing if your shadow banned isn't the easiest thing to confirm.

The best way is to upload a picture with hashtags, and use a friends phone to see if your picture shows up in those hashtags for you.

Alternatively, there's a great tool which checks if you're shadowbanned: http://shadowban.azurewebsites.net/


Instagram Shadowban Fix - Test



How to fix your Instagram shadowban

Let's now discuss the steps towards an Instagram shadowban fix.

With Instagram's response to the situation, the best way to remove a shadowban is to follow their rules, offer great content for users and not come off as spammy.



1. Stop using the same or flagged hashtags

If you use a single banned hashtag in your post, Instagram will prevent your post from appearing on any of the hashtags you used.

Keep up-to-date with the hashtags you're using, while that sounds easier then it is, there is a full list of banned hashtags here: http://thedatapack.com/banned-instagram-hashtags-update/



2. Put your hashtags in the caption (not in the comments)

This is a trick that works for a lot of people.

"People reported that when they put their hashtags in the comments, their post was shadowbanned after 1 – 2 hours."

Here's a quick tip to make your caption clean whilst still using hashtags: use 5 (or more) full stops, bullet points or any other means to separate your caption from your hashtags. For example:

Our new family member! The extra strawbelishious smoothie 👍🏼
#sunday #freshjuice #smoothies #toronto



3.  Relax for 3 days

Take some time off Instagram. Go outside and sing with the birds. Stop uploading. Just don't open the app for a few days and everything can reset back to normal.

It's like saying "Hey Instagram, I understand you may be concerned with my account, but I am human and respect your rules".



4. Stop automation for 3 days

If you're running FollowLiker or something similar to automate your account. Stop running it for minimum of 3 days.

You're most likely causing Instagram to flag you due to liking, following, unfollowing, commenting or DM'ing too many users in a short period of time.

If you keep automating, it just lets them know you are a bot.



5. Remove old linked third party applications

If you have old third party services connected to your account you want to go and remove them.

They may still be trying to access your account and Instagram doesn't like every third party service due to their business update.



6. Slow down your uploading

Been uploading more then 3 times per day? Slow things down and mix up hashtags for each image to be relevant to the content you're uploading.

By uploading a lot your going to be triggering spam filters.



7. Switch from business to personal

If you took the leap to using a Instagram business account, some are saying that if you switch back to a personal account it can fix the issue.



8. Resume automation, but slow it down

Finally, you can turn your automation back on but increase your delay times by adding an extra 10 seconds to them.

Instagram accounts aged under 3 months have reduced limits. With time these will increase and you'll be running into less issues :)




Slow things down. Move your hashtags from your first comment into your caption. Only use 30 hashtags. Stop automating for a week.

Don't panic, everything will work itself out - Instagram is always making changes to the app, and naturally good and bad things will come from it.


Thanks to the following sources for sharing information on the topic:


Let us know in the comments if you've been shadowbanned and found a fix for it!